Daniel Klaus - Digital Marketing and Communication Professional

DANIEL KLAUS.
- DIGITAL MARKETER -

↓
ABOUT.
Daniel Klaus is a digital communications professional with more than 10 years of marketing experience including
both B2B and B2C. He holds a degree in business administration (International Marketing Management) from the University of Applied Science Augsburg, Germany. In his spare time, Daniel enjoys spending time with his family, tinkering with social media tools, playing sports and traveling.

This site is pretty handy if you're thinking of stalking Daniel!
PROJECTS.

Success Story: Twitter Paid Campaign
As one of the first companies within Europe we used promoted Tweets in 2011 to increase awareness and drive consideration for Fujitsu notebooks among the target audience of B2B decision-makers. Learn more
Blogger Relations Program
Developing and leading a Blogger relation program since 2009 with Digital Influencers from all over the world. Learn more
Linkedin: Profile Pitch Campaign
We looked for a way to connect the Fujitsu notebooks with the B2B target group to create a personal brand experience. By using the LinkedIn API we took information out of the Users résumés and set them in relation to the key features of the notebook. Around this we created the world’s first LinkedIn team challenge!
Learn more
Global Employee Advocacy Program
Developing and leading an employee advocacy program which achieved a +360% ROI. Learn more
Social Media for Events
Devised and implemented the Fujitsu Forum Munich and Tokyo event's social media strategy generating more than 50 million digital impressions.
Learn more here & here
AWARDS.

Deutscher Preis für Onlinekommunikation (Gold)
Category: Social Media & Community
Digital Communication Award (Shortlist)
Best of Social Media Award (Shortlist)
"50 Must-Read IT Blogs" for Corporate Blog
Deutscher Preis für Onlinekommunikation (Silber)
Deutscher Digital Award (Shortlist)
Digital Communication Awards (Gold)
Best of Business-to-Business Communication Award (Bronze)
MENTIONS.
Lead-Digital: Gelungene Premiere: Fujitsu erzielt zwei Millionen Impressions mit Twitter-Werbung. Read more
Breaking the Social Media Code: How Fujitsu Achieved a 360% ROI with Employee Advocacy. Read more
Linkedin Blog: Experiences and suggestions for other SlideShare Pro customers. Read more
3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story. Read more
Internetworld: Internationales Mundpropaganda-Projekt für die Notebook-Serie Lifebook. Read more
Absatzwirtschaft: Kurz, kürzer, Snack-Content: Ultrakurzvideos im Marketing. Read more
Horizont: Fujitsu kapert Münchner Flughafen für Augmented-Reality-Kampagne. Read more
Warum FUJITSU Vine Videos einsetzt. Read more
Fujitsu und Bosch zeigen wie Blogger Relations richtig gemacht wird. Read more
Interview: Social Media zur CeBIT. Read more
3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story. Read more
Warum Fujitsu auf Social Selling setzt, um B2B-Kunden über die gesamte Customer Journey zu begleiten. Read more
Micro-Content: Kompakte Inhalte im B2B Marketing. Read more
11 Employee Advocacy Best Practices from 11 Marketing Experts. Read more
Geschichten bieten eine ideale Schnittstelle zwischen dem, was das Unternehmen vermitteln und dem, was der Kunde hören möchte. Read more
FOLLOW.

DANIEL KLAUS.

- DIGITAL MARKETER -

ABOUT.

PROJECTS.

Success Story: Twitter Paid Campaign

Blogger Relations Program

Linkedin: Profile Pitch Campaign

Global Employee Advocacy Program

Social Media for Events

AWARDS.

MENTIONS.

FOLLOW.